Privacy Policy

‍1. Information We Collect and How We Collect It

We may collect information from you both directly and automatically when you use or visit the Sites. Some of this information may be considered “personal information” under various applicable laws.  We consider information that is linked to a specific, identifiable individual (such as your name and email address) to be personal information, and we treat additional information, including IP addresses and cookie identifiers, as “personal information” where required by applicable law.  Note that Mi-Case may de-identify personal information so that it is non-personal, such as by aggregating it or converting it to a code, sometimes using a function commonly known as a “hash.”  We will treat de-identified information as non-personal to the fullest extent allowed by applicable law.  If we combine non-personal information with personal information, then we will treat the combined information as personal information under this Privacy Policy.

Mi-Case collects the following information:

• Information You Provide to Us. In the course of using the Sites, you may provide us with certain information, including contact information (such as your name and email address).
• Information We Collect Automatically from Your Use of the Sites.  When you use our Sites, we and our third-party service providers may automatically collect certain information (“Usage Information”).  One of the ways we collect Usage Information is when you use our Sites, our servers automatically generate logs to help us determine how you use various features to improve our services.  Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as personal information.  This Usage Information may include your IP address and unique device identifiers (“Device IDs”) for your computer, mobile phone, or other device used to access the Sites.  A Device ID is a number that is automatically assigned to your device, and our servers identify your device by its Device ID.  We may also collect and track other data and information relating to your device, including the hardware model, the Internet service provider you are using, browser, and operating system you are using.  We may track your use of the Sites, including the features you access and how you interact with the Sites.
  

We use the following types of tracking technologies to automatically collect information when you interact with us online:  

• Cookies and Local Storage are small text files stored locally on your device that help store user preferences. These technologies are able to store a unique identifier for a device to us to recognize the device whenever the device is used to access our Sites. These technologies may be used for many purposes by us and our service providers, such as automatically collecting Usage Information, enabling features, and remembering your preferences. We may use cookies and other technologies to study usage patterns on the Sites, to study the effectiveness of our user communications, to manage and measure the performance of our Sites, and to personalize your experience of the Sites, such as to recognize you when you return to the Sites. The information we may store includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. You can find more information about cookies and how they work at www.allaboutcookies.org.
• Certain Browsers or Browser Add-Ons may provide additional local data storage mechanisms that are used in a manner similar to cookies, and some of the content included on our Sites may make use of this local storage.
• Web beacons (also known as clear GIFs and pixel tags) are small pieces of code used to collect usage analytics.  They help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information on a promotion or a newsletter, we may use web beacons to establish how many of the emails are actually opened. We may use similar tools to collect such information from mobile devices. In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.
• Embedded scripts are designed to collect data about your interactions with the Sites, such as the links you click on. The code is temporarily downloaded onto your device from our server or a third-party service provider, is active only when you are connected to a Site and is deactivated or deleted thereafter.
• Data Collection from Mobile Devices. We use embedded scripts and similar tools to collect data from mobile devices such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, location data and website usage behavior. In addition, we may use a variety of other technologies that collect similar device and device interaction information for security, fraud detection, and maintenance purposes.
• Session replay technology may record your interactions with the Sites, such as what pages you visit, how long you visit those pages, and any links you click or information you provide. We use this data for our internal business purposes, such as for website analytics, to improve the Sites and other products and services, and to address functionality issues.

We may also use a variety of other technologies that collect similar data for security, fraud detection, site functionality and operational purposes.

• Social Media. We may permit you to interact with social media, such as Facebook, Instagram, LinkedIn, and Twitter. When you interact with third-party platforms through the Sites, we may receive information about you.  We may also receive information about you if other users of social media give us access to their profiles and you are one of their connections or “friends.”  The information we collect is subject to this Privacy Policy. The information collected and stored by the third party remains subject to the third party’s privacy practices, including, without limitation, whether the third party continues to share information with us, the types of information shared, and your choices with regard to what is visible to others on that third-party website or service. We or the third party may allow you to disable or remove the application or feature, in which case we will no longer collect information about you through the application or feature, but we may retain the information previously collected.

If you choose to post information to a third-party platform, that information may be public and the third party may have access to information about you and your use of the Sites. You may also choose to participate in a way that connects that third-party service with the Sites, such as posting to one of our pages on a social media site. Doing so may allow us to collect (or the third party to share) information about you, including personal information, and the third party may allow us to re-post content related to us on our own services.

In addition, these third parties may set their own cookies and collect information about your use of the Sites, including your IP address or other Device IDs.  We encourage you to review the privacy policies of third parties that control platforms you post to or that connect to the Sites and set your privacy preferences with them.

‍